How Blogging Pays Off Big for Stylists
- The Curl Girl
- Dec 14, 2017
- 2 min read
LOTS of people mainly use their blog to up their seo rankings? I'm not sharing tips and changing lives for free, people. As a service provider, you make money when the client is in your chair. A blog that has quality content and also is optimized for search engines to find it can help PUT and KEEP clients their chair. Clients who
-already view you as an authority in your field
-are more excited about their appointment
-respect your expertise as well as time
Offering actual and good content are a must, but there are lots of tricks of the trade when it comes using the power of a blog post to help get you found on search engines. Google likes organic content and so do your prospective clients.
You ARE an expert at your craft - and the only difference between you and someone with a great blog that's driving them a ton of traffic to their website and then converting those clicks to A.I.C (ass in chair) or P.G.Y.M (people giving you money) is a well written, keyword optimized, beautifully presented blog that's pushed out across the right social platforms at the right time to get in front of the best possible audience.
Does that make you want to roll your eyes? "SURE, I have tons of time to teach myself to do all of that! Where should I start first? Let me take one of my days off every week to learn!"
It's not as bad as it seems, I promise. Blogs don't have to be super long, super complicated, or super fancy. A few carefully worded and keyworded blogs
that contain information your idea client is seeking are all you need.
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